elisabeth@dga-national.org

Lissy Matthews serves in dual roles at Dairy Grazing Alliance (DGA) as Senior Director of Advancement & Strategic Partnerships for DGA and Business & Advertising Manager for Graze magazine. Across these roles, she supports the organization’s long-term sustainability by strengthening relationships with funders, partners, advertisers, and mission-aligned stakeholders throughout the grazing dairy and regenerative agriculture sectors.

Lissy brings to DGA more than a decade of leadership experience in regenerative and organic agriculture, with her background that spans across advancement, sales, marketing and brand development.

As Senior Director of Advancement & Strategic Partnerships, Lissy leads fundraising and advancement strategy focused on public-good funding, foundations and strategic partners aligned with DGA’s mission. Her work centers on building long-term, values-driven relationships that support workforce development, farmer education, and market-facing initiatives, while coordinating closely with program staff and leadership to ensure alignment between funding strategies and on-the-ground impact.

In her role with Graze, Lissy leads business development and advertising strategy, supporting the publication’s growth and financial sustainability. She also works to strengthen the outlet's connection to the managed grazing and regenerative agriculture communities. She works with advertisers and partners to align storytelling, audience engagement, and revenue development in ways that reinforce Graze’s editorial integrity and mission.

Prior to joining DGA and Graze, Lissy served as Chief Sales & Marketing Officer at Advancing Eco Agriculture, where she led national strategy, brand initiatives, and farmer-focused communications in a rapidly scaling organization. Her earlier career includes roles in consumer packaged goods, specialty coffee, and agricultural storytelling — consistently focused on purpose-driven food and farming systems.

Lissy recently joined the board of Healing Soils Foundation, a non-profit committed to advancing the principles of organic and regenerative agriculture through direct support of farmers.

She and her family manage a regenerative orchard on the shore of Lake Superior, grounding her professional work in hands-on stewardship and long-term land care.